Microsoft purchases Datazen BI tool

Microsoft purchases Datazen BI tool

Every on-the-ball business owner knows that without business intelligence tools, it’s impossible to know where your company is doing well, where the flaws lie and which is the best path to growth and development. So it’s an exciting move for Microsoft to have recently acquired Datazen, a business intelligence and data visualization service that was launched three years ago.

How to retain customers with email marketing

How to retain customers with email marketing

As a small business owner you’ve gone through the painstaking effort of making your products or services known to potential clients. Once you’ve managed to close the deal, the next step is to plan how to get repeat business from those clients. You can do just that by using email marketing to retain clients for longer, and build profits over an extended timeline.

5 steps to a business continuity exercise

5 steps to a business continuity exercise

Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main components of a BCP. One of the most important processes is running an exercise to test whether the BCP actually works.

More reasons to use Pinterest for marketing

More reasons to use Pinterest for marketing

Which social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about Facebook and Twitter than any other channels. Yes, it’s true that these leading platforms can drive results when they are used to employ effective marketing strategies.

Opera bookmarks now sync across platforms

Opera bookmarks now sync across platforms

When was the last time you opened a web site, got everything you needed from it and then closed it? It’s something we do less and less – instead, more of us are accustomed to keeping a page open for reference for some time, perhaps even leaving it open when we put our computer to sleep, and often bookmarking it to go back to later.

The phone your eyes can control

The phone your eyes can control

The pre-touchscreen days of cell phones are thankfully long behind us, and we can consign to history all that thumping down on physical buttons just to make a call. With the advent of the smartphone, we’re now all well accustomed to gliding our fingers across the screen to activate our devices’ countless functions.