Every on-the-ball business owner knows that without business intelligence tools, it’s impossible to know where your company is doing well, where the flaws lie and which is the best path to growth and development. So it’s an exciting move for Microsoft to have recently acquired Datazen, a business intelligence and data visualization service that was launched three years ago.
As a small business owner you’ve gone through the painstaking effort of making your products or services known to potential clients. Once you’ve managed to close the deal, the next step is to plan how to get repeat business from those clients. You can do just that by using email marketing to retain clients for longer, and build profits over an extended timeline.
Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main components of a BCP. One of the most important processes is running an exercise to test whether the BCP actually works.
Which social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about Facebook and Twitter than any other channels. Yes, it’s true that these leading platforms can drive results when they are used to employ effective marketing strategies.
Businesses are relying on social media more than ever to get their voices heard on the Internet. Social media is a powerful tool to connect with customers and to establish an online presence. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation.
You may have heard that now there are apps on your phone that allow you to scan documents. And for those who don’t own a scanner, this is extremely convenient. But with the release of Microsoft Office Lens scanning app last year, this technology has became a whole lot better.
There are things that all of us hold dear to our hearts: family, a stable career, and our smartphone and tablet. Okay, maybe those last two aren’t as important as the others. But still, your smartphone or tablet is likely an integral part of your life.
When was the last time you opened a web site, got everything you needed from it and then closed it? It’s something we do less and less – instead, more of us are accustomed to keeping a page open for reference for some time, perhaps even leaving it open when we put our computer to sleep, and often bookmarking it to go back to later.
The pre-touchscreen days of cell phones are thankfully long behind us, and we can consign to history all that thumping down on physical buttons just to make a call. With the advent of the smartphone, we’re now all well accustomed to gliding our fingers across the screen to activate our devices’ countless functions.
Love it or hate it, technology isn’t going away. The world is evolving by the day and, with it, so is tech. The fact of the matter is that if you’re not incorporating new technology into your business, your competition is going to gain an edge over you.