Blog

July 3rd, 2014

SocialMedia_June30_CFor many businesses, social media is becoming not only relevant but an important element of overall operations. For business owners, managers, and employees one of the most valuable networks is the business oriented LinkedIn. This network encourages business friendly activities like networking and idea sharing, and is seeing ongoing growth as more business owners and managers continue to join. Like all networks, your profile is key to your success and the question then is how to go about creating a great profile.
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Topic Social Media
June 4th, 2014

SocialMedia_June02_CSocial media is quickly becoming one of the more useful marketing tools a business has. While a corporate profile can be a great way to connect with existing customers, many businesses find that because of the high number of people actually using these sites, these platforms are perfect for marketing and advertising, and ultimately in reaching and penetrating target markets. One way you can get your ads in front of people is through the use of social PPC.

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.
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Topic Social Media
May 7th, 2014

SocialMedia_May06_CMarketing is an integral part of business operations and there are some useful strategies that can be employed, with one of the most effective being content marketing. This is creating your own branded content and sharing it on various platforms. When carried out successfully, businesses can see increased brand recognition and many more benefits. The question is how exactly a business can be successful with content marketing.
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Topic Social Media
April 24th, 2014

SocialMedia_Apr22_CLinkedIn is a social networking site for professionals that was first introduced in 2003. With millions of users from over 200 countries all over the globe, this is a site that business owners, employees and job hunters join to build their connections. As with any other social networking site, an impressive profile is vital as this the first thing that people see when they click on you. And it's worth knowing that it's possible to customize your profile’s URL and this is recommended if you are using the site a lot or seeking work.

Why customize your LinkedIn URL?

When you sign up for a LinkedIn account, there is a default URL set on your profile. It contains random letters and numbers that would be impossible for anyone but a savant to remember. The good news is that you can customize this URL and use something unique and memorable. Before going through the steps on how to do this, let’s first look at the reasons why it's a good idea to personalize your LinkedIn URL.
  • It’s easier to remember - This is one of the top reasons why you need to customize your URL. As we've said, the random line of letters and numbers you get on signing up can't really be remembered. So it you want to grow your connections and find more business or job opportunities, Having a more memorable URL is a very good idea. People can access your profile easily or recommend it to others if they remember it in the first place.
  • It can be used in your email signature and business cards - To increase your exposure even more, you may include your LinkedIn URL in your email signature and business cards. It would look unprofessional and, let's face it, slightly ridiculous if you print the default URL randomly onto a card. The name of your company or your personal moniker looks much more professional.
  • It’s more searchable online - LinkedIn profiles are not only searchable on the site itself. They also appear in the results when queries are made on search engines. You’ll have better chances of being found if part of your URL was searched.

How to customize the URL of your LinkedIn profile

Before customizing the URL of your LinkedIn profile, it’s best to ensure that all vital information is posted since it serves as your online resume. Think of the name that you wish to use in your URL. It must be composed of 3 to 30 numbers or letters. Special characters and spaces are not accepted.
  1. Log in to your LinkedIn account.
  2. Hover your mouse on “Profile”, which can be found on the top part of the screen, then click “edit profile”.
  3. Look below your photo and you’ll see your profile’s URL. Click the “edit” link next to it.
  4. Under “Your public profile URL” on the lower right side of the window, click the “customize your public profile URL” link.
  5. Enter your preferred URL name in the field.
  6. Click “Set Custom URL”.
That’s how you customize your LinkedIn URL. For instance, if you entered “SamJones”, your URL will be “http://www.linkedin.com/in/SamJones”. LinkedIn URL can only be customized up to three times within six months. If you’ve changed it three times in less than six months, you must wait for the said period to pass before you can change your URL again.
Published with permission from TechAdvisory.org. Source.

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Topic Social Media
April 10th, 2014

SocialMedia_April07_CBusiness customers can be largely visual creatures; judging a company by how it looks. When it comes to social media campaigns if the content of your business posts is not visually appealing you may find it hard to engage your clients. The question is, what tools can you can use to create visual content, especially if you aren't a Photoshop expert or graphic designer.

In this day and age where compelling visuals are possible online, it is extremely important to learn how to create attractive visuals to aid your social media marketing campaigns. You at least need a working knowledge of how to enhance your photos and make them more attention-grabbing. There are a number of free or highly affordable tools out there that can help you do just that.
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Topic Social Media
February 13th, 2014

SocialMedia_Feb10_CMarketing is an incredibly important lifeline and function of nearly every business. With successful marketing a company will likely be more successful and able to grow. Nowadays, social media has become a large part of marketing, especially platforms like Twitter. While at first glance, Twitter is easy to use, there is a one big mistake many companies make that can harm the reach of their content and posts.
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Topic Social Media
January 16th, 2014

SocialMedia_Jan13_CSocial media is now so common that it's expected that a company has a presence on at least one network. Because of the high level of use, sites have started to enter a more mature phase, where users are finding other ways to leverage the services. We will undoubtedly see a change in the way businesses use social media platforms in 2014 and new trends emerging which companies will be acting upon.
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Topic Social Media
December 19th, 2013

SocialMedia_Dec17_CWebsites like LinkedIn have quickly become the most popular, influential and arguably most useful to business users. LinkedIn is a social network, so if you have a profile it is a good idea to interact with other users. However, it is slightly different than other social media sites in that it's mainly aimed at businesses looking to to connect with other businesses and professionals to connect with their colleagues.
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Topic Social Media
November 21st, 2013

SocialMedia_Nov18_CThere is a common trend on social media of trying to make your personal profile difficult to find, perhaps because of issues about privacy and security. However, logic dictates that as a business this should be the opposite. You want to be easily found in order to connect and interact with your loyal and potential customers. The problem is, many businesses simply aren't easy to find on social media, something which could be hurting their overall success.
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Topic Social Media
October 24th, 2013

SocialMedia_Oct21_CSocial media has become one of the best marketing tools for businesses of all sizes. While Facebook is definitely the most popular network, the other networks that connect with it like Instagram are equally powerful. Instagram for example, is perfect for creating visual content that you can share on other platforms or even your website.
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Topic Social Media