Blog

February 13th, 2014

SocialMedia_Feb10_CMarketing is an incredibly important lifeline and function of nearly every business. With successful marketing a company will likely be more successful and able to grow. Nowadays, social media has become a large part of marketing, especially platforms like Twitter. While at first glance, Twitter is easy to use, there is a one big mistake many companies make that can harm the reach of their content and posts.
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Topic Social Media
January 16th, 2014

SocialMedia_Jan13_CSocial media is now so common that it's expected that a company has a presence on at least one network. Because of the high level of use, sites have started to enter a more mature phase, where users are finding other ways to leverage the services. We will undoubtedly see a change in the way businesses use social media platforms in 2014 and new trends emerging which companies will be acting upon.
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Topic Social Media
December 19th, 2013

SocialMedia_Dec17_CWebsites like LinkedIn have quickly become the most popular, influential and arguably most useful to business users. LinkedIn is a social network, so if you have a profile it is a good idea to interact with other users. However, it is slightly different than other social media sites in that it's mainly aimed at businesses looking to to connect with other businesses and professionals to connect with their colleagues.
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Topic Social Media
November 21st, 2013

SocialMedia_Nov18_CThere is a common trend on social media of trying to make your personal profile difficult to find, perhaps because of issues about privacy and security. However, logic dictates that as a business this should be the opposite. You want to be easily found in order to connect and interact with your loyal and potential customers. The problem is, many businesses simply aren't easy to find on social media, something which could be hurting their overall success.
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Topic Social Media
October 24th, 2013

SocialMedia_Oct21_CSocial media has become one of the best marketing tools for businesses of all sizes. While Facebook is definitely the most popular network, the other networks that connect with it like Instagram are equally powerful. Instagram for example, is perfect for creating visual content that you can share on other platforms or even your website.
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Topic Social Media
September 26th, 2013

SocialMedai_Sep24_CIn order for a business to be successful, you must have a solid marketing strategy. These days that means having an Internet presence. While having a website is a good start, most marketing relies to some extent on social media. With a solid social media presence you can stimulate not only increased brand awareness but also achieve higher search ranking.
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Topic Social Media
August 29th, 2013

SocialMedia_Aug26_CWe're just going to come out and say it: Social media is chaotic. What we mean by this is that due to its continuously changing nature, it can be hard for most business users to keep on top of current trends. While many small to medium businesses are starting to develop a presence on various social media platforms, many aren't too sure about new ways in which they can capitalize on this new technology.
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Topic Social Media
August 1st, 2013

SocialMedia_July29_CIt is safe to say that businesses should have a presence on social media. Many choose to be on sites like Facebook, mainly because of the large number of users and higher chance of gaining exposure. There are other networks out there too, like Instagram, that can help further enhance a brand. This is especially the case for companies with physical products who want a better way to visually showcase products or interact with customers.
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Topic Social Media
July 4th, 2013

SocialMedia_July2_COne of the most popular marketing tools is social media. These services give businesses the ability to connect with their customers and even find potential customers. LinkedIn is a social network that is largely aimed at professionals wanting to connect with their colleagues, but it could also be a valuable tool to help you find potential customers.
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Topic Social Media
June 6th, 2013

SocialMedia_June04_CWhen browsing the Internet, what type of site do you spend most of your time on? For most people, that would be social media. It's hard not to find someone using social media these days. One of the less popular, yet still important, services is Google+. While the user base is considerably lower than say Facebook, it is growing. In an effort to increase numbers further, Google has recently introduced a number of interesting changes to Google+.
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Topic Social Media